Let’s face it, it’s in our veins! Denim addicts have blue blood.
It is the most versatile item of clothing and something on us is always denim. Mainly Jeans, this sturdy twilled fabric does a good job dressing us daily. Styles come and go always leading us to re stock.

‘The blue denim look…is the uniform of the world, the way we all want to look when we’re feeling easy, moving fast – a way of life,’ observed vogue in 1971.