According to Noella Gabriel, Co-founder of ELEMIS, if you are serious about your skincare then the answer is unequivocally yes. “The skin around the eye area is extremely fragile and can be one of the first places to show signs of premature ageing. The eye area is often neglected and, if not looked after correctly, can become dry, puffy and congested – all factors that will age your face beyond your years.”

  • What is the real reason we need a different product for the eye area?

The answer is simple. The skin around our eyes is approximately 10 times thinner compared to the rest of our face. Furthermore, the products that are good for our face are much stronger, usually with many active ingredients that can inflate and irritate the eye area.

  • What can an eye cream really do?

While there are many benefits in investing in an eye cream, it’s also important to be realistic about what these products can and cannot do.

The key is to differentiate between genetic concerns and those created by the environment. For example, certain eye shapes – round and hooded in particular – can naturally appear more hollow around the eye contour with age. This can lead to dark shadows and ‘eye bags’ looking magnified. While you can’t eliminate a genetically hollow eye structure with skincare, you can definitely brighten up the shadows exaggerated by environmental factors, such as lack of sleep and those Friday-night indulgences. ELEMIS Pro-Collagen Hydra-Gel Eye Masks are your new secret weapon. These hydration ‘superheroes’ leave eye contours looking visibly smoother and intensely moisturised.

On the other hand, a key eye issue that good skincare can certainly help combat, is the development of the appearance of fine lines. ELEMIS Pro-Collagen Advanced Eye Treatment is formulated with our ground-breaking Padina Pavonica extract – an algae with remarkable abilities to increase moisture retention and ensure that those fine lines are plumped and smoothed. It’s supremely light in texture – think more of a weightless gel than a serum – and has natural humectants to pump up hydration levels without overloading the skin. What’s more, the featherweight texture sits perfectly beneath makeup, meaning you can layer a concealer over the top for double-duty results.

  • How should I apply eye cream?

When it comes to eye-product application, there’s only one golden rule – go gently. As this skin is up to 10 times thinner that the rest of the face, a light touch is pivotal – you don’t want to give the ageing process a helping hand! No matter the texture, tap the product on by using your ring finger, working from the outer to the inner corner without dragging. Avoid overloading – a pea-sized amount is perfect – and always follow the eye contour bone, so the product doesn’t slip too close to the lash line.

Protect and take care of your eyes as early as your 20s since it is the first area that can easily be damaged and betray your age.

Tip: We never clean our eyes with any face cleanser. We need something suitable for the eye area. Try ELEMIS White Flowers Eye And Lip Make Up Remover.

Eleni Savvides xx

Owner:  Nyxi Nyxi Beauty Lounge